For most professionals, a headshot is the first impression you make before you ever say a word — on LinkedIn, your website, a conference badge, a company page. A great one reads as confident, approachable, and current. The good news: looking your best on camera is mostly about preparation. Here is how to nail it.
Why Your Headshot Matters More Than You Think
People form judgments about competence and trustworthiness from a face in a fraction of a second. A polished, well-lit headshot signals that you take your work seriously; a blurry cropped selfie quietly undercuts you. For teams, consistent professional headshots also make an entire company look established and cohesive.
What to Wear
- Colors — solid, mid-tone shades like navy, charcoal, deep green, or burgundy keep the focus on your face.
- Fit — clothes that fit well and are neatly pressed; nothing too tight, baggy, or wrinkled.
- Necklines — simple and flattering; structured collars and blazers read as professional and polished.
- Avoid — busy patterns, stripes, large logos, and bright neons, which distract or misbehave under light.
Dress like the version of you at your most confident.
Grooming & Prep
Get a good night's sleep, stay hydrated in the days before, and keep grooming consistent with how you normally look — a headshot should look like you on your best day, not a stranger. If you wear makeup, a professional application photographs beautifully and evenly. Small touches matter: clean, tidy hair and a lint-free outfit go a long way.
Expression & Posture
The most common headshot mistake is a stiff, forced smile. The fix is simple — relax your shoulders, take a breath, and think of something genuinely pleasant right before the frame. A real, subtle smile that reaches the eyes always beats a posed grin. A good photographer will coach you through it, so you do not have to figure it out alone.
On the Day
Arrive a few minutes early, bring your outfit options on hangers to avoid wrinkles, and come ready to relax. The session should feel easy — your only job is to show up prepared. The rest, from lighting to posing to the final polish, is handled. Book a headshot session and put your best face forward.
Frequently Asked Questions
What colors are best for headshots?
Solid, mid-tone colors work best — navy, deep green, burgundy, charcoal, and classic neutrals. They keep attention on your face. Avoid bright neons, tight patterns, and stripes, which can distract or shimmer under studio light.
Can I wear glasses in my headshot?
Yes. If you wear glasses daily, wear them so the photo looks like you. Anti-glare lenses help; if you have them, bringing an empty frame or removing lenses is an option to avoid reflections. Your photographer will angle the light to minimize glare.
How many looks or outfits should I bring?
Two to three outfits is plenty for a standard session — for example, a blazer, a simpler professional top, and one on-brand color. This gives variety without slowing the session down.
How long does a headshot session take?
An individual headshot session is typically 30 to 60 minutes, which allows time for a couple of outfit changes and a range of expressions. Team sessions are scheduled in short back-to-back slots per person.
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